CREATING SIMPLE SYSTEMS WITH BIG IMPACT

Streamlining business goals into actionable and amendable assets. Your message will be easier received by target customers with clarity and purpose.

CREATING SIMPLE SYSTEMS WITH BIG IMPACT

Streamlining business goals into actionable and amendable assets. Your message will be easier received by target customers with clarity and purpose.

THE WORK

A BRAND SHOULD FEEL AS CLEAR AS A DECISION — AND AS MEMORABLE AS A FEELING.

WAYS WE CAN WORK TOGETHER

03 CAREFULLY BUILT OFFERS

Brand Starter

For creative professionals and small businesses with the vision and ambition to hit the ground running.

This kit brings together the essentials you need to show up in the right places and be seen by the right people. We’ll work collaboratively through a strategic and visual planning phase, then build a considered identity framework that helps your business feel clear, confident and ready to meet the world.

INCLUDES

Small scale Brand Strategy / Primary Logo / Secondary Logo / Brand Mark / Custom Colour Suite / Type Suite / Brand Styling Guide / 2 Rounds of Revisions

2–3 weeks

From £1,000

Brand Starter

For creative professionals and small businesses with the vision and ambition to hit the ground running.

INCLUDES

Small scale Brand Strategy / Primary Logo / Secondary Logo / Brand Mark / Custom Colour Suite / Type Suite / Brand Styling Guide / 2 Rounds of Revisions

2–3 weeks

From £1,000

Brand Starter

For creative professionals and small businesses with the vision and ambition to hit the ground running.

INCLUDES

Small scale Brand Strategy / Primary Logo / Secondary Logo / Brand Mark / Custom Colour Suite / Type Suite / Brand Styling Guide / 2 Rounds of Revisions

2–3 weeks

From £1,000

Brand System

For established businesses and creative professionals ready to raise their game and expand their reach.

The Brand Systems Kit gives growing brands a fully developed identity with more depth, consistency and room to move. Alongside a cohesive visual world, you’ll receive considered supporting elements that make it easier to show up across your touchpoints in a way that feels recognisably yours.

INCLUDES

Full Scope Brand Strategy / Primary Logo / Secondary Logo / 3 Brand Marks / Custom Colour Suite / Type Suite / Brand Styling Guide / 2 Rounds of Revisions

3–4 weeks

From £1,250

Brand System

For established businesses and creative professionals ready to raise their game and expand their reach.

INCLUDES

Full Scope Brand Strategy / Primary Logo / Secondary Logo / 3 Brand Marks / Custom Colour Suite / Type Suite / Brand Styling Guide / 2 Rounds of Revisions

3–4 weeks

From £1,250

Brand System

For established businesses and creative professionals ready to raise their game and expand their reach.

INCLUDES

Full Scope Brand Strategy / Primary Logo / Secondary Logo / 3 Brand Marks / Custom Colour Suite / Type Suite / Brand Styling Guide / 2 Rounds of Revisions

3–4 weeks

From £1,250

Full-Scope Identity

For brands looking for an optimised system built for growth, retention and smooth sailing.

A complete identity with personality and depth for brands ready to invest in a more expansive, immersive presence. We’ll take a deeper dive into strategy and develop a broader collection of visual assets designed to stand out across different mediums. Built with expansion in mind, the final system is cohesive, flexible and ready to work around your specific needs.

INCLUDES

Full Scope Brand Strategy / Primary Logo / Secondary Logo / 3 Brand Marks / Brand Pattern / Custom Colour Suite / Type Suite / Brand Styling Guide / 2 Rounds of Revisions / Promotional Material e.g. Social Media Template, Apparel Design / Print Ready Material e.g. Product Design, Photography

4–6 weeks

From £1,600

Full-Scope Identity

For brands looking for an optimised system built for growth, retention and smooth sailing.

INCLUDES

4–6 weeks

From £1,600

Full-Scope Identity

For brands looking for an optimised system built for growth, retention and smooth sailing.

INCLUDES

4–6 weeks

From £1,600

THE PROCESS

CON
NECT
ION

The process starts at the initial inquiry form and discovery call. We want to get to know who you are and where you are in your business style, goals and vision. This is an opportunity to understand each other’s creative compatibility and scope of needs.

COLL
ABORA
TION

Following the discovery call, we will finalize the details and get the ball rolling. This includes completing the client project questionnaire, signing the contract and submitting your deposit. This allows us to move forward smoothly and establish a project plan to ensure you receive the brand best reflective of what you offer to the world.

CON
CLUS
ION

It’s time to get the plan in motion and start creating! Intentionally imploring design and strategy phases, an extensive market research and open and welcome conversations with rounds of revision. The project concludes with a thorough hand off. Ensuring you are confident and equipped with everything you need to level up your business.

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something exciting together.

I’M TROY, A BRAND DESIGNER, WORLD BUILDER AND THE MAIN BRAIN BEHIND THE TROYIMGS STUDIO

I’m based in Brighton, UK, with a background in product design and photography and a love for unique creative expression. When I’m not designing, you’ll find me playing video games, trying out new coffee spots or making mood boards on Pinterest. Creativity is a necessity in my life — and that passion carries over into every project.

COMING

SOON